UX Writing solutions to improve the user experience
Solving The Daily UX Writing Challenge developed by Ryan Farrel.
In UX Writing, designers work on the art of crafting texts that are meant to guide users more intuitively throughout platforms and apps, creating smoother experiences. That goes a long way in promoting user/customer retention for companies within their digital products, too.
Designers learn who users are through numerous tools, such as desk research, interviews, feedback forms, questionnaires, heat maps, and more; then, we get hands-on creating a new product or bettering an existing one.
In this work, you’ll see my approaches to solving the multiple UX Writing challenges created by Farrel to show how designs play an impactful role for companies.
What you’ll find
To solve each challenge, I tried to anticipate users’ needs and potential frictions they could come across to present a plausible solution to the given scenarios. In order to deepen solutions, researches and usability testings with users apply.
Following the same structure as the daily challenge, I have organized my solution alternatives into days.
Day 1
When informing a user of any potential disruption such as a canceled flight, it’s paramount to reassure and render some recovery service — and the way to do it is vast. Here, I chose to highlight it through a push notification that will open the fictional airline’s app where users can see their flight cancelation. There, they can either view the new booking in Details or rebook it themselves if they wish. Users need to be presented with solutions to their setbacks if any crops up.
Day 2
With life getting busier every day, having the chance to sit back and relax is refreshing — especially for sports fans. A parent who loves soccer will know from this screen that they can choose their team(s), get reminders of their next match, follow scores in real-time, and even get to (re)watch highlight videos anytime they want. The way to engage began with the headline that connects with users to present how they could enjoy themselves catching up and keeping track of how their team(s) is(are) doing.
Day 3
Error messages should be clear to all users in ways that they will know what went wrong, guiding them about what they should do next. The concept “all users” is connected with inclusivity as there is a fair number of people who have some visual impairment — such as blindness, color blindness, low vision, etc. It means that signaling error messages is beyond switching colors to draw attention, which implies that the strategy here should have a different take: designers should create informative messages of the error in point and tie it to symbols, expressive icons, movement, etc.
Day 4
More than just checking a supermarket’s app for their offers, users could enjoy some online shopping, too, which means a delivery system has to be in place. The challenge here required a promotional home screen for a subscription to a grocery delivery service. Here, a notification pops up on the screen when the user opens the app to inform them of what’s new.
Day 5
Informing users after a glitch occurs is essential as knowing what happened. Firstly, I chose to alert users by reiterating, in the headling, that a crash occurred, followed by reassuring them, in the body, that their projects are safe as the app auto-saves them at every minute — a common thing for apps to do nowadays.
Day 6
Most navigation apps usually inform users of what they might be facing on their way, which can be situations such as bad weather, flood, traffic jams, etc. In the US, the American government sends out this sort of alerts through push notifications in case of an emergency, which I chose to apply in this challenge. Here, users can view a concise and informative message regarding the incident and are oriented to drive cautiously, avoiding taking a certain way.
Closing remarks
A UX writer crafts texts that are essentially concise, useful, and clear, assisting users throughout their navigation process to improve their experience and reduce friction.
My takes on the challenges consist in presenting these attributes and binding them to visual solutions (UI) that seemed fit for each event.
Additionally, any design is open for improvements as new features may be implemented and products are constantly evolving to render better services to their clients, customers, and users.
